The Halo Effect
“The Insight Project” – is a personal project, to craft my story-telling skills and be an advocate for the business value design brings.
Understanding the objectives and delivering great design solutions, differentiates a product from the competition. It contributes to a better user experience, higher customer satisfaction and builds trust in the brand.
This is how you create brand value through design.
The Insight Project
Script, storyboard, production, design, and animation.
A selection of frames from the video.
”The “Halo Effect” describes people’s tendency to let one positive trait guide their total opinion of a person, product, or customer experience.Edward ThorndikePsychologist