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Creating Brand Value Through Design

I’m Rob Heasley and I create brand value through design.
I do this through my diverse skillset including UX, UI, Design, Illustration, Motion Graphics,  Photography and Design Leadership.

Feb 2022 – Present

UX Motion Design Consultant

T1 Investment Bank

I use UX Motion Design to simplify complex interactions and solve design problems.
I’m defining, documenting and implementing the Motion Design System, aligning with the ‘T1 Investment Banks’ brand – reinforcing the UX, enhancing interactivity and delighting our customers.

I collaborate closely with UX, UI, research, strategists, and engineers to understand our users needs, behaviours and emotions – gathering insight that informs product strategy and motion design.
With the aim to create intuitive, beautiful products people love.

Feb 2017 – Dec 2021

Head of Design - Pizza Hut Digital Ventures

User Experience & User Interface Design

Providing meaningful and relevant experiences to users.

Graphic Design

Visual communication and problem-solving through the use of typography, photography, iconography and illustration.

Photography & Art Direction

Presenting our products in the best possible photographic representation.

Motion Graphics & Animation

Combined with audio to create high-impact projects.

In Pizza We Trust

I was one of the very first hires at the start of building an internal team within Pizza Hut. From working on the initial wireframes of the e-comm journey, prototyping & launching it in the UK and rolling it out into 14 markets with offices in London, Vietnam and Dallas. In the role I have been very hands on, wearing many hats and using a variety of my skills including: UX, UI, Photography, Motion Graphics, Illustration and Animation. 

We were responsible for the web & mobile journeys of Pizza Hut globally.

June 2001 – April 2016

Previously in Agency World

Before moving client-side, I was the Creative Director and founding partner of London based digital agency Naked Penguin Boy Ltd.

I was with the company for 16 years, our clients included Dreamworks, Paramount, Cartoon Network, Ladbrokes and Microsoft.

We were also a partner agency to Saatchi, Sapient, BBH, Ogylvy and many others.

I have several years design experience, and I’m a natural problem solver, with an empathetic understanding of user needs.


Clients I’ve had the pleasure of working with include:


Agencies I’ve enjoyed working with include:


Award shows I’ve had the privilege of judging.


Sharing my thoughts & design experiences on Instagram

Why follow me on Instagram?
I help creatives and entrepreneurs add value through design.

Sharing and teaching my design experiences from working: agency side; client side; freelancer; consultant; agency founder; startup founder and design leader.

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Contact me

Rob Heasley
Experience Design
London, UK