OVERVIEW

Market leading global order tracker

We’re redesigning the new Global Order Tracker and will be using animations as a way of strengthening the brand, adding delight and improving understanding of what stage the user is at in the order process.

Develop a consistent illustration and animation style to be used across the Pizza Hut web and app experience

PROJECT

Global Order Tracker

CLIENT

Pizza Hut, YUM! Brands

MY ROLE

Define Creative Direction, Concept Art, Illustration, Animation & Final Production.

PURPOSE & INTENT

Keep customers

informed and updated.

The tracker is initiated when the customer orders, and enters each stage as certain processes in store are completed. From the order confirmation to the preparation table to the oven & out for delivery – the tracker is designed to keep customers engaged and updated throughout the process.

REQUIREMENTS

Functional Objectives

PROGRESSION
Show visible sign
of progression.

COMMUNICATION
Communicate each
stage of the process.

CONFIDENCE
Show accurate order
arrival times.

REQUIREMENTS

Emotional Objectives

LOVE
Create a lovable,
brand moment.

FAMILIARITY
Make it distinctively
Pizza Hut.

JOY
Capture the joy of ordering
and receiving food.

RESEARCH

Define an illustration style.

We benchmarked our concepts against existing brand guidelines, assets and materials. Then came up with our own set of guiding principles which included:

Using a limited colour palette, highlighting elements with red to increase sophistication and reinforce the Pizza hut brand colour.

Lines will be “imperfect” and shapes organic to give the images personality and a hand drawn feel.

We focus on the food – the ingredients are our hero, we never use real people.

The animations should work for all markets, Symbolism or imagery should be global.

SKETCHPAD

Concept Sketches

To get the right look I was after for some of the campaigns
I personally built the surface props – with a little help from Pinterest.

LOOPED

Final Animations

As always, there is controversy surrounding pineapple on pizza – so we created an alternate with a tomato character. I created these in Adobe Animate with a Wacom tablet and exported as looped GIFs.

STAGE ONE (OPTION – A)

Placing Order

STAGE ONE (OPTION – B)

Placing Order

STAGE TWO

Order Confirmed

STAGE THREE

Preparing Order

STAGE FOUR

In The Oven

STAGE FIVE

Being Packed

STAGE SIX

Delivered

STAGE SEVEN

Out For Delivery

STATUS UPDATE

Order Failed

LOOPED

Animations in Emails

The confirmation email was also updated to be in line with the new style of illustrations & animations.

EMAIL MOCKUP

Order Received

STATUS UPDATE

Order Received

STATUS UPDATE

Customer Survey

STATUS UPDATE

Order Error