Market leading global order tracker
We’re redesigning the new Global Order Tracker and will be using animations as a way of strengthening the brand, adding delight and improving understanding of what stage the user is at in the order process.
Develop a consistent illustration and animation style to be used across the Pizza Hut web and app experience
Global Order Tracker
Pizza Hut, YUM! Brands
Define Creative Direction, Concept Art, Illustration, Animation & Final Production.
PURPOSE & INTENT
informed and updated.
Show visible sign
stage of the process.
Show accurate order
Create a lovable,
Make it distinctively
Capture the joy of ordering
and receiving food.
Define an illustration style.
We benchmarked our concepts against existing brand guidelines, assets and materials. Then came up with our own set of guiding principles which included:
Using a limited colour palette, highlighting elements with red to increase sophistication and reinforce the Pizza hut brand colour.
Lines will be “imperfect” and shapes organic to give the images personality and a hand drawn feel.
We focus on the food – the ingredients are our hero, we never use real people.
The animations should work for all markets, Symbolism or imagery should be global.
To get the right look I was after for some of the campaigns
I personally built the surface props – with a little help from Pinterest.
As always, there is controversy surrounding pineapple on pizza – so we created an alternate with a tomato character. I created these in Adobe Animate with a Wacom tablet and exported as looped GIFs.