Blockchain Startup – Building a Brand

I joined Project Nexus as the Design Director to create a brand and digital experience with an authentic and empathetic perspective on the fintech industry.

This was a great opportunity for me to play a very hands-on role defining the design direction of the early stage start up.

Project Nexus is an all-in-one investment solution for Crypto, Real-Estate and Stocks.

We were a fully remote team spread across UK, Germany, Vietnam, Pakistan & Iran with the head office in Dubai.

Project

Digital Transformation

Client

Project Nexus.App

My Role

Design Director
UI/UX App Design, Responsive Web Design, Branding, Social Media, OOH Ads, Illustration Systems, Pitch Decks & Videos.

CREATING BRAND VALUE THROUGH DESIGN

Brand Identity & Website

Challenge:
The original brand identity was a Frankenstein of designers work from previous months. The website had a poor user experience, inconsistent branding with limited information causing frustration and confusion for customers while navigating the site.

Solution:
I started by creating a new brand identity, modern geometric fonts, fresh colour pallet and a new illustration style which was easily recognisable and set them apart from the competition.

Impact:
Clear navigation, fresh branding and well presented content –  we were able to demonstrate the companies expertise and build credibility within the industry.

project nexus app mosaik
project nexus app mosaik
project nexus app mosaik
project nexus app mosaik
project nexus app mosaik
PROTOTYPE VIDEO

App Walk Through

I created this video in After Effects & it was used as an app overview to entice potential investors.

LET’S GET SOCIAL

Social Media & Digital Creative Guidelines

A Marketing & PR Company was hired and in order for us to scale with speed and consistency, I ran workshops to define the content pillars and themes then created the Social Media and Digital Creative Guidelines brand book. I designed several posts myself & managed the external agencies.

OOH / OUT OF HOME

Outdoor Advertising

These were concepts I created based on the core business proposition where customers were able to invest in tokenised real-estate for as low as £5.

DECKS

Pitch & Presentation Decks

Working closely with the founders I created pitch decks, printed brochures & promo videos.

STYLE

Illustration

I created the initial illustration style, then hired and managed 2 freelance illustrators to continue building out the library of artwork.

MOBILE APP

UX / UI Product Design

I created these initial flows and UI before expanding the team & hiring a senior product designer.